Massage Envy in Australia
The “Starbuckisation” of massage has been extensive in America over recent years through a number of franchised massage chains. Probably the most visible of these is called “Massage Envy” (weird name in my view but I’m not in marketing). Massage Envy has been successful at bringing massage to the masses with the marketing focus being on affordable (“cheap”) massages normally through membership type packages and there are many customers who are very happy with the massages and the services they…